“For too long, the symbol of Calendly was a simple C, suspended in a light grey box that resembled a calendar. The framework utilizes a combination of modernist typography with geometric touches and a comprehensive visual system of fluxional shapes and colors that embrace the fluidity of Calendly through intersection and interplay. The challenge for the Pentagram designers was to convey this idea from a visual perspective. The platform makes it easier and more fluid to find the overlap in two people’s or group’s availability, to set meetings for every type of scenario. People obviously love the product, and Calendly wanted a brand identity that was engaging, expressive and versatile. Usership has increased as working remotely has taken hold, and the company wanted to stand out in a growing category that includes competitors like Google and Microsoft, as well as numerous startups. Calendly recently received a $350 million investment from OpenView Venture Partners and Iconiq, and has been valued by some estimates at around $3 billion. The rebrand coincides with a period of growth and innovation at the company, which wanted to modernize its visuals to reflect its current and future capabilities and ambition. Plans range from free to premium and professional enterprise solutions. This simplicity is complemented by a viral growth strategy-Calendly invites link users to Calendly itself, so if they try it and like it they can start using it themselves. Calendly is revolutionary in its category: It was the first intelligent scheduling software to go into users’ calendars across platforms and find overlapping availability. Pentagram worked closely with Calendly founder and CEO Tope Awotona and his team to develop the framework. The system captures what Calendly is-collaboration that is distinct and effortless, and that harmoniously aids different persons, groups, organizations and communities in finding the space to converge. Layers of colors and shapes suggest the idea of coming together and create a distinct visual for each meeting and working session. The new identity conveys the effortless integration of Calendly into users’ everyday lives. The update is the first significant change to Calendly’s brand identity since the company launched in 2013. The update encompasses brand strategy and messaging, as well as a comprehensive visual language, including a new brand mark, typography and iconography. Pentagram has developed a new brand identity framework for Calendly that reflects its intelligent design, improved workflows and incredible ease of use. The innovative software integrates with other platforms like Google Calendar and Microsoft Outlook, as well as Slack, Zoom, GoToMeeting and more, seamlessly taking people from finding time in their schedules to gathering at their virtual meeting places of choice. Calendly is the leading global cloud-based scheduling platform, offering over 10 million monthly active users an easy way to manage spaces in their calendars and set up meetings by showing only available time slots, bypassing the hassle of back-and-forth emails and phone calls.
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